FACETASM: A Brief History

Founded in Tokyo in 2007 by designer Hiromichi Ochiai, FACETASM is known for its experimental approach to streetwear and contemporary fashion.

The brand mixes elements of sportswear, workwear, military clothing, tailoring, and youth culture, often using oversized silhouettes, layered construction, bold colors, and unexpected fabric combinations. Rather than following one fixed style, FACETASM continuously changes its perspective from season to season—reflecting the meaning of its name, which refers to seeing something from many different “facets.”

FACETASM gained international attention through presentations in Tokyo and Paris, and Ochiai was selected as a finalist for the LVMH Prize in 2016.

Today, FACETASM is recognized as one of Japan’s most distinctive contemporary fashion labels, combining Tokyo street culture with experimental design and strong individuality.